40th Anniversary of UNO® Celebrations


For four decades, UNO® has remained America’s #1 card game brand*. In honor of the 40th Anniversary of UNO®, Mattel is inviting fans around the world to compete for the prestigious title of the “UNO World Champion!” player. The 40 Days of UNO® Tournament will launch on Facebook August 15th, and players can enter the UNO® Play, Enter, Win Sweepstakes to win hundreds of prizes totaling over $40,000 (U.S. residents only).


The 40 Days of UNO® Tournament will be divided into three stages, narrowing the 10 million anticipated players down to the top four based on a points system. Each time players log on to Facebook and play in the tournament, they earn entries into the UNO® Play, Enter, Win Sweepstakes*. Three leader boards will display players’ standings in relation to their competitors worldwide and their respective country, as well as within their Facebook community.

*Up to 10 entries per day per person.


Stage One: Aug 15, 2011 – Sep 5, 2011
Stage Two: Sep 9, 2011 – Sep 18, 2011
UNO® World Champion Final: September 24, 2011

*Tournament play will continue 24 hours/day throughout all phases

RSVP now at: http://on.fb.me/40DaysOfUNO

Sweepstakes prizes range from iPads® pre-loaded with the UNO® game app, to an all-expense paid Royal Caribbean cruise plus $10,000 in cash.

Rebecca Romijn with husband, Jerry O’Connell enjoy family time by playing UNO with their girls